The leading technology company, Sakhaa Technology, has signed strategic partnership agreements with five diverse Saudi sports clubs across various levels. These agreements aim to support digital transformation and enhance the commercial identity of these clubs, as well as improve their governance profiles.
Under these partnerships, Skhaa will provide its distinguished technology services to enhance the digital infrastructure of the clubs and improve the fans' experience. The company will also work on developing unique brand identity strategies for each club, reflecting their values, history, and aiming to attract more fans and sponsors.
The CEO of Skhaa commented on these agreements, saying: "We are extremely excited about the opportunity to collaborate with these leading sports clubs in the Kingdom. We believe in the importance of supporting digital transformation and enhancing the brand identity of clubs, and we look forward to achieving mutual and sustainable successes with our partners in Saudi sports.
These partnerships come as part of the sports clubs' efforts to enhance their digital presence and increase their interaction with the audience, in line with the Kingdom's Vision 2030 to enhance the sports sector and develop digital infrastructure across various fields.
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